Apple CEO Tim Cook on the Importance of Writing Your Own Rules

Apple CEO Tim Cook on the Importance of Writing Your Own Rules


– [Student] My question is when should we listen to our professors (laughing and crowd applauding) and when’s it okay to,
you know, break the rules? – It’s a really good question. I think you should
rarely follow the rules. I think you should write the rules. I think if you do follow things in a formulaic manner you will wind up at best being
the same as everybody else. Maybe you missed something
and you’re a little worse. And, if you want to excel, you can’t do that. I’ve watched a lot of companies do that and I think that’s the rotten strategy. Maybe they’ll be good for
a few months or something. And so I think you need
to write your own rules. That said, I think what this
place teaches you so well is how to learn and how to collaborate and how to think about something and how to approach something and how to work with people that have a very different point of view and come from a different
perspective than you do. And so all of those things to me, that was the overwhelming
value of being here, not the specific rules of marketing or rules of strategy or rules of operation or
whatever the course may be. That’s what I really think
about it, write your own rules.

6 thoughts on “Apple CEO Tim Cook on the Importance of Writing Your Own Rules

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *