Apple CEO Tim Cook on Career Planning

Apple CEO Tim Cook on Career Planning



what's interesting is that it is now 25 years since you you got your MBA and as part of your MBA experience you were asked to write a 25 year plan I was how did that work out for you there's there was a there was a professor his name is dr. Naylor it's a center on Tom Daley yet time-nado and he was a great professor and one of the things that he asked us to do was to write a 25-year play maybe some of you had to do this and it was more of a you know more of a personal plan and and the normally I would never remember this but I was doing a commencement address a few years ago and I was scrambling for some old things and I found in a box this plan and this plan had turned yellow because of age but I looked at it and I would say it was it was reasonably accurate for all of 18 to 24 watts after it was written and it was nothing there was nothing a single thing on it that was accurate post that not a single thing zero and I think that the lesson there is at least for me maybe you guys would be different maybe you have much more insight into what you may be doing it for me the journey was not predictable at all and the it goes sort of back to the Lincoln quote is the only thing I believe you can do is prepare and the world is going to change many times the environment is going to change many times you're the companies you work for are going to ebb and flow you may wind up in the same company you may not you may wind up in the same career you may not you may wind up with the spouse you're married to now you may not there there are lots of things in your life I hope that one doesn't shine but there's lots of things that change and I think that you sort of have to have a North Star and and stay with the North Star and let those things go on about you and sort of find your find your journey

6 thoughts on “Apple CEO Tim Cook on Career Planning

  • I agree with the likely futility of a 25 year plan. Too much change happens in the world ad in your life to see that far forward (Apple barely existed when Mr Cook was in MBA school). However, there is definitely value in a shorter term plan. As for the long term, having ethical standards, a sense of what you are capable of, a willingness to stretch beyond what you think you are capable of, and a willingness to adapt is really all you can do. Yes, be prepared to take advantage of good fortune.

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