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The collapse of Pan Paper Mills in February 2009, Tetra Pak’s key local supplier, happened at a time when both the juice and milk industries were shifting towards ambient packaging. Both companies were in negotiation to increase capacity by starting a new production line. As a result, Tetra Pak has moved to import its entire 5,000 tonnes of raw materials from abroad, thus raising its operational costs.

Fruit/Vegetable Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:
100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice)

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

To know more and to buy a copy of your report to feel free to visit :

http://www.bharatbook.com/detail.asp?id=143009&rt=Fruit-vegetable-Juice-Kenya.html

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